Annie Ploughman Psychology


 Coaching specialties

Executive fast-tracking & development

  • Assisting intellectually capable executives with leadership and interpersonal skills, business problem-solving and career development.


  • Alleviation of stress associated with the work environment, burnout, anxiety, over-diligence, cultural differences, etc.

  • Remedying disruptive behaviour, such as inappropriate anger, peer sabotage, etc.

Traversing career crossroads

  • Confidential programs to guide and support executives in taking a new career direction.

  • Outplacement counselling delivered in a respectful 'career coaching' style.


Senior executives and professionals from a variety of industries, including:

  • Banking, Insurance & Finance - Vice-president and Board level

  • Telecommunications - Director level

  • Healthcare / Medicine

  • Retail - Director level

  • Legal & professional services

  • Government - local and federal

  • Manufacturing & Engineering

  • Television, film, theatre & music

  • Not-for-Profit (NFP)


Annie employs a unique mix of psychological understanding and coaching methodology, to create quick and easily sustained change.  Hers is a sophisticated, efficient, yet deeply 'human' approach to the pursuit of business and personal outcomes.

Her style is objective, open and supportive, and makes full and respectful use of the often considerable intellects of her executive clients.  She places a great deal of emphasis on  building of self- and other-awareness, assisting executives to develop an astute understanding of what makes their colleagues and staff tick so as to work most effectively with them.

Stephanie also has plenty of experience with cross-cultural and expatriate issues, having herself worked extensively in the UK, Singapore, Indonesia, Hong Kong, Malaysia, the Philippines and Thailand, and with many US executives.

She has a particular passion for quickly alleviating stress and mood concerns in senior people, who often feel under inordinate pressure to appear unaffected by ubiquitous human stressors such as time pressure and other people's challenging behaviour or personalities. 


  • Coached 'Big Six' executives, vice-president level for MasterCard and board level for a leading Australian bank.

  • Designed and lead the delivery of AMP's Leadership Development Centre, rated by every participant (70+) as "..better than any leadership development program AMP has ever run."

  • Headed up R&D for the elite occupational personality questionnaire, Qualia, subsequently rated in Pacific Consulting's research as "..the best tool available for getting behavioural change.." .

  • Trained assessors and facilitated HSBC's Management Development Centres in Australia - the first consultant outside of Hong Kong ever selected to do so.